Coming soon to iPhone

A little sprout that asks before you scroll.

When your thumb opens an app on its own, Soi asks what you're there for.

One email when Soi is ready. Nothing else.

You're on the list.

Soi says hi. We'll email you the day he arrives on iPhone.

Every calm choice gives him time to live his own little life, and he brings it back to you.

“Two weeks off phone internet gave people the focus of someone ten years younger.”
PNAS Nexus, 2025